Introduction As generative AI continues to evolve, such as GPT-4, content creation is being reshaped through automation, personalization, and enhanced creativity. However, this progress brings forth pressing ethical challenges such as misinformation, fairness concerns, and security threats. A recent MIT Technology Review study in 2023, a vast majority of https://challenges-in-ai-marketin32209.dbblog.net/6430989/navigating-ai-ethics-in-the-era-of-generative-ai