The PESTEL analysis mentioned previously checked out the macro environmental components affecting organization, but not the microenvironmental elements. Among the list of microenvironmental aspects are rivals, which might be addressed by a competitor analysis. The Opponents analysis of Pepsi-Lipton Brisk seems at the immediate and indirect rivals within the https://waylonyfbjy.bloggerchest.com/34811741/case-study-analysis-fundamentals-explained